Labubu went from cult Hong Kong art toy to global obsession in under three years. If you've seen the character — a fanged little creature with a mischievous grin — on TikTok, in K-pop idols' hands, or hanging off luxury bags, you're not alone. The Monsters series has become one of the most collected blind box lines in the world.
This guide introduces the V1–V3 plush pendant formats, purchase options, packaging checks and care. For dimensions, consult the exact product listing and the linked size guide.
Who is Labubu?
Labubu is a character designed by Kasing Lung (龍家昇), a Hong Kong–born artist based in the Netherlands. The character first appeared in 2015 as part of Lung's illustrated book series "The Monsters" — a cast of forest-dwelling creatures inspired by Nordic folklore. Labubu is the most recognizable of the group, identifiable by her pointed ears, nine sharp teeth, and slightly devilish smile.
In 2019, Lung partnered with POP MART, China's largest designer toy company, to release Labubu as a mass-produced collectible. The partnership exploded in 2024 when celebrities including BLACKPINK's Lisa, Rihanna, and David Beckham were photographed with Labubu plush charms — turning what was a niche art toy into a worldwide trend.
Labubu V1, V2 and V3: the main differences
Labubu releases are organized into main "Macaron" / "Have a Seat" / "Big Into Energy" generations, plus collaboration drops. Here's the chronological order:
V1 — Exciting Macaron (2023)
Exciting Macaron is the pastel-colour vinyl plush pendant series commonly called V1. Match the full series name and official box artwork, and check the exact listing for regular designs, secret details and packaging options.
V2 — Have a Seat (2024)
Have a Seat is the seated vinyl plush series commonly called V2. Compare the full series name and box artwork when shopping, rather than relying on a V-number alone. Check the product listing for the available designs and secret figure details.
V3 — Big Into Energy (2025)
Big into Energy is the vinyl plush pendant series commonly called V3. POP MART lists six regular designs: Love, Happiness, Loyalty, Serenity, Hope and Luck, with ID as the secret. Check the POP MART product listing for the official lineup, and browse DidaPop’s Labubu collection for current purchase options.
Other releases and collaborations
V1–V3 are a starting point, not a complete catalogue. Other pendant, figure and collaboration releases have different sizes and packaging. Match the exact series name, official artwork and purchase option before ordering.
How to start collecting Labubu (without going broke)
Labubu collecting can spiral fast. Here's a sensible path for new collectors:
- Start with one clearly described blind box. This lets you experience the unboxing surprise and decide if the format is for you, without committing to a full series purchase.
- If you love it, compare single boxes and sets. Read the listing’s packaging and assortment terms. Do not assume that any bundle guarantees all regular designs or a secret figure; a confirmed set and a random sealed assortment are different purchase options.
- Trade duplicates with the community. Discord servers, Reddit r/PopMart, and DidaPop's WhatsApp collector group are full of collectors trading doubles for figures they're missing.
- Set a budget before chasing a secret. Random boxes do not guarantee a secret. Compare the cost of random purchases with a clearly identified confirmed-item listing.
- Watch live unboxings before buying full sets. Our TikTok account at @didapopcards can help you explore product videos; check the account for current content.
How to spot a fake Labubu
Labubu is one of the most counterfeited designer toys in the world. Here's how to authenticate:
- Holographic anti-counterfeit sticker on the outer box (changes color when tilted)
- QR code on the box that, when scanned, links to POP MART's verification page
- Sealed inner foil bag inside the box — the figure should be inside a sealed silver/pink pouch
- Clean, even paintwork on the face (no smudged eyes or uneven teeth)
- Soft, plush body with consistent stitching
- Vinyl head with no flash lines, no rough seams, and a slight matte finish
- Tag with character name in both English and Chinese
- No holographic sticker, or sticker that looks like a printed photocopy
- QR code missing, or scans to a generic page
- Face paint looks rough, asymmetric, or "off" — fake Labubus often have wonky eyes
- Body feels stiff or has chemical smell
- An unusually low price without clear information about condition, packaging or provenance; price alone does not establish authenticity
- Box printing looks faded or blurry
- Seller can't show packaging in stream or photos
If you suspect an authenticity problem, retain the packaging, order record and photographs, and contact the seller. For DidaPop orders, email support@didapop.com and consult the return policy.
Where to buy Labubu authentically
Compare the seller’s provenance information, item condition, packaging options, shipping eligibility and return policy. DidaPop’s Labubu collection shows current listings; review each product’s selected variant before checkout. See our shipping policy for destination-specific terms.
For related reading, compare the Labubu size guide and Labubu popularity guide.
Caring for your Labubu collection
- Keep figures out of direct sunlight. UV exposure fades both vinyl paint and plush fabric over months.
- Store in original packaging if possible. Keep packaging and purchase records for identification; future resale value is not guaranteed.
- Clean plush bodies gently. Spot clean with a damp cloth and mild soap. Avoid full water immersion — the vinyl head is sealed but the seam between head and body isn't waterproof.
- Display in a cabinet. Dust accumulates fast on plush. A closed display case keeps figures showroom-fresh.
- Don't repaint or modify if you ever plan to sell — modifications crash resale value.
Ready to start your Labubu collection?
Browse the full DidaPop Labubu collection, or check this week's new arrivals for the latest drops. Want to watch live unboxings first? Catch us on TikTok @didapopcards.
Have a question about a specific Labubu series, authenticity, or shipping? Email support@didapop.com or message us on WhatsApp +852 5334 6229.
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