If you've spent any time on TikTok or Instagram in the past year, you've seen Baby Three. The big-headed plush figures with their wide eyes, soft pastel coloring, and slightly mischievous expressions have become one of the most viral collectibles of 2025–2026 — and the brand keeps growing.
But unlike Labubu or POP MART's established IPs, Baby Three has very little written about it in English. This guide covers what Baby Three actually is, every major series released so far, who's behind it, how to start collecting, how to spot a fake, and where to buy authentically internationally.
What is Baby Three?
Baby Three is a designer plush blind box brand created by TOPTOY, a designer toy company headquartered in Guangzhou, China and a subsidiary of the global retailer MINISO. TOPTOY launched in 2020 to focus on collectible toys, and Baby Three became its breakout original IP in 2024.
The character design is intentionally simple but distinctive: an oversized bobblehead-style head with large expressive eyes, soft pastel fur, and a small plush body — usually paired with a themed accessory or outfit specific to the series. Baby Three figures are typically blind box plush format, meaning you don't know exactly which character you'll get until you open the box, with each series offering a chance at a rare "secret" or "chase" figure.
What set Baby Three apart from earlier blind box brands is the "plush-first" format. While POP MART built its empire on vinyl figures (with Labubu being one of the first major plush hybrids), Baby Three started as a fully plush IP — softer, more huggable, and more shelf-friendly for collectors who want a tactile collection.
The complete Baby Three series guide
Baby Three releases a new themed series roughly every 6–10 weeks. Here are the most significant and current series, roughly in chronological order:
Animal Party series
One of Baby Three's earliest mainstream releases. Each figure wears an animal-themed hood or costume — bunny, bear, panda, cat, dog, and more — giving the line a costume-party energy. Animal Party is often recommended for new collectors because the characters are highly varied and instantly recognizable.
Zodiac series
Twelve Baby Threes themed around the Chinese zodiac animals: Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig. Hugely popular for gift-giving — collectors often buy the figure matching their own birth year. The Dragon and Rabbit are typically the most sought-after.
V3 Macaron Surprise
One of Baby Three's most viral series. Soft pastel "macaron" colorways with surprise design details — hidden ears, sleeping eyes, swappable accessories. The V3 Macaron Surprise series is what pushed Baby Three into global TikTok feeds in mid-2025.
Romance Cipher series
A more romantic, story-driven series with figures themed around love letters, vintage roses, and dreamy "first love" imagery. Romance Cipher is one of the strongest current series and a frequent feature on DidaPop's Baby Three collection.
Other notable series
- Galaxy / Star Travel — space-themed Baby Threes with metallic accents
- Sweet Bakery / Dessert — figures dressed as cupcakes, donuts, and pastries
- Forest Adventure — woodland-themed series with mushroom and acorn accessories
- Holiday / Seasonal drops — Christmas, Chinese New Year, Halloween limited editions
- Collaboration series — occasional crossovers with other IPs and brands
How to start collecting Baby Three
- Open a single blind box first (~$12–18). Baby Three plush is bigger and softer than most blind box figures — it's worth feeling one in person (or watching a live unboxing) before committing to a full set.
- Pick a series that resonates with you. Some collectors are drawn to Zodiac for gift-giving, others to Romance Cipher for the aesthetic, others to Animal Party for the variety. Browse our current Baby Three collection to see what's in stock.
- Consider a "blind whole set" if you love the series. A complete set guarantees one of every standard figure (typically 6–12 figures depending on the series). You won't get a guaranteed secret, but you'll cover all the regulars in one purchase.
- Trade duplicates. The Baby Three collector community on Discord, Reddit, and DidaPop's WhatsApp group is extremely active. Trading doubles is the cheapest way to complete a collection.
- Watch live unboxings before committing big. Our daily TikTok lives at @didapopblindbox open Baby Three boxes in real time — you'll see plush quality, color accuracy, and which characters you actually want.
How to spot a fake Baby Three
As Baby Three has gone viral, counterfeits have flooded online marketplaces. Here's what to check:
- Official TOPTOY packaging with consistent print quality
- Tag with TOPTOY / Baby Three branding and series name
- Anti-counterfeit sticker on most current series boxes
- Soft, dense plush — feels substantial in the hand, not flimsy
- Symmetrical, clean face embroidery (eyes especially)
- Sealed inner bag inside the outer box
- Color matches official product photography accurately
- Plush feels thin, lumpy, or has visible polyester filling showing through fabric
- Face embroidery is asymmetric, frayed, or "off" — fake Baby Threes often have wonky eyes
- Colors look noticeably duller or differently saturated than official photos
- Box printing is blurry, faded, or shows obvious off-register colors
- Price drastically below retail (a current-series Baby Three for under $6–7 is almost certainly fake)
- Seller can't or won't show packaging on video
- No tag, or tag in unfamiliar branding
At DidaPop, every Baby Three we ship is sourced directly from TOPTOY's authorized distribution. If you ever receive an item you believe is not authentic, email support@didapop.com within 14 days and we'll resolve it.
Where to buy Baby Three internationally
| Source | Pros | Cons |
|---|---|---|
| TOPTOY official (China) | Source manufacturer, guaranteed authentic | Limited international shipping, payment requires Chinese banking |
| DidaPop | Ships to 60+ countries, daily live unboxings, 100+ brands in one cart, authenticity guarantee | 2–5 day processing before shipping |
| MINISO stores (in your country) | In-person inspection, immediate purchase | Limited series selection, not every MINISO carries Baby Three |
| StockX / eBay | Sometimes find rare secret figures | Significant markup, authentication varies, no recourse if fake |
| Random TikTok / Instagram shops | Sometimes cheaper | High counterfeit risk, no buyer protection |
For international collectors, DidaPop and your local MINISO are usually the two most accessible options. DidaPop has the added benefit of stocking Labubu, Skull Panda, Nommi, Liila, and 100+ other brands alongside Baby Three.
How big are Baby Three figures?
Most Baby Three plush blind boxes feature figures around 10–15 cm tall (about 4–6 inches), though specific series vary. Some larger "premium" or "limited edition" Baby Threes range up to 25 cm or more, with pricing scaled accordingly. The standard blind box format is the 10–15 cm range, which fits comfortably on a shelf or display case.
Caring for your Baby Three collection
- Spot clean only. Use a damp cloth with mild soap on stains. Avoid full water immersion — the embroidered face details can fray if soaked.
- Keep out of direct sunlight. UV fades pastel colors quickly, especially the macaron and dessert series.
- Store in original packaging for resale value. Sealed Baby Three figures from sold-out series can appreciate significantly on the secondary market.
- Display in a glass or acrylic cabinet. Plush attracts dust faster than vinyl figures — a closed display keeps them showroom-fresh.
- If a figure picks up odor (some new plush has factory scent), air it out in a ventilated, dry, shaded place for 2–3 days before display.
Ready to start your Baby Three collection?
Browse the full DidaPop Baby Three collection for current series in stock, or check this week's new arrivals for the latest drops. To watch live unboxings before you buy, catch us daily on TikTok @didapopblindbox.
Have a question about a specific Baby Three series, authenticity, or shipping? Email support@didapop.com or message us on WhatsApp +852 5334 6229 — we respond seven days a week.
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