How much is a Nommi? For most of the range, between $11 and $27 a box, which makes it one of the cheapest ways into plush blind box collecting. The confusing part is the top end: the same character exists at 400% scale for $55 to $249, and as a ball-jointed action figure for $52 to $170. This guide lays out every tier with real 2026 prices, explains why there is no "official Western retail price" to compare against, and shows what marketplace sellers actually charge so you can tell a fair price from a markup.
Why there is no official Nommi retail price outside China
Unlike POP MART, which runs a US store with published dollar prices, Nommi sells officially only through domestic Chinese channels, priced in RMB. There is no popmart.com equivalent to check. That has two consequences for Western buyers. First, every Nommi you can buy in dollars is an import, so the price already includes sourcing and shipping from China. Second, price comparisons between sellers matter more than for POP MART lines, because there is no anchor everyone is marking up from. The numbers below are what the market actually charges, not a theoretical retail figure.
Nommi price by size: the naming system decoded
Nommi uses the percentage naming shared across Chinese designer toys, and it is the biggest price driver. If a listing says 100% it is a small pendant; 400% is a display-scale plush roughly four times the standard height. Same character, very different price. Our Nommi collector's guide explains the V-number series naming alongside it.
| Size / format | What it is | 2026 price at DidaPop |
|---|---|---|
| 100% mini plush pendant | Small clip-on pendant, 9-piece sets | $10.99 (Sweetness series) |
| Standard plush blind box | The core product, 6–8 per set | $14.99–$26.99 |
| Mini figure blind bag | 3 figures per bag | $18.99 (Sweetheart Plan) |
| 400% plush | Display scale | $54.99 (Mushroom Hat V2) to $219–$249 (Little Daisies limited) |
| Forest Kingdom action BJD | Ball-jointed figure, blind box | $51.99 per box; secret $165 |
| Regional / limited BJD | Chengdu Baby Panda | $169.99 |
| Accessories | 1/8 BJD outfits, earphone cases, notebooks | $15.99–$19.99 |
How much is a standard Nommi plush blind box?
This is the format most people mean. Current single-box prices at DidaPop, September 2026:
- Mibao V3 Fairytale Town: $14.99 — the cheapest full plush box in the range.
- Baby Sweetheart Bunny: $15.99 (8-box set $124.99).
- V5 Puppy Diary: $16.99 (8-box set $129.99).
- Loveliness Never Ends: $19.99.
- Izakaya Bites (new for September 2026): $22.99 (6-box set $134.99).
- V3 Interesting Fruits: $23.99.
- V10 Weather Forecast: $24.99.
- About the Childhood and Treasure Collector: $26.99.
"With box" variants typically add $2 to $4 over "no box" — the outer packaging matters if you plan to resell or gift, and not otherwise.
What do marketplace sellers charge for Nommi?
Because there is no official Western price, marketplaces are the only other reference. On eBay in September 2026, single standard plush boxes list around $16 to $24, the 400% Mushroom Hat around $65 to $73, and sellers bundling four Fantasy World boxes at about $80. Those numbers line up with ours for standard boxes and run higher for 400% pieces. The outliers to watch are pendant listings stretching to $199 for a "full set" of a series that costs far less bought as a set from a stockist, and the $10 "pre-owned" listings, which are opened figures and not blind boxes.
How much is a secret Nommi?
Nommi is not a speculative line, and that shows in secret pricing. The Forest Kingdom BJD secret is $165 against a $51.99 box, roughly 3× — a much smaller multiple than POP MART secrets, which commonly run 6× to 8×. Standard plush series mostly don't have chase figures at all, so there's no hidden premium to chase.
How much is a 400% Nommi?
This is where the range jumps. A regular 400% (the Mushroom Hat V2) runs $54.99 unboxed and $64.99 boxed. Limited 400% editions like Little Daisies are $219 to $249, and past limiteds such as Have a Bite of the Apple sat at $129 to $159. If the percentage naming is new to you, the size guide explains it with photos.
What's overpriced?
- A standard plush box above $30 from a non-stockist. Nothing in the current range justifies it.
- A 100% pendant sold at standard-box prices. Check the size word in the title.
- Any Nommi advertised as "secret" from a series that doesn't have secrets — most plush series don't.
- Full sets priced above the sum of singles. Sets should save money, not cost more.
FAQ
How much is a Nommi blind box?
Standard plush blind boxes cost $15 to $27 in 2026. 100% mini pendants start at $10.99 and mini figure bags at $18.99.
Is Nommi cheaper than Labubu?
Yes, by a wide margin. A Nommi plush box is $15 to $27 against $33 to $60 for a Labubu vinyl plush pendant at resale, and Nommi has no secret-figure premium to chase.
Why are some Nommi $200+?
Those are 400% display-scale limited editions or regional BJD releases, not the standard blind box. The size percentage in the product name tells you which you're looking at.
Does Nommi hold resale value?
Modestly. Prices stay close to what stockists charge because demand comes from collectors who want the toy rather than flippers. Buy it because you like it, not as an investment.
Browse every in-stock series by size in the DidaPop Nommi collection.